Advertising as of today is obviously on to a step by step proceedings through modernization.
Advertising is the one of the smartest and influential way of promoting your products, goods, or even your bet in an election (just sayin’).The new generation of advertising creates a more twisting concepts and creativity that will give every consumer thinking.
The more they think of that product, the more they want to explore it, and in the end, they’ll purchase it. Advertising it is!
But in some other aspects of promotionals and advertisements, it is not sometimes the goods that is wavering around the mediums of media, it is the endorsers who gave impact to the products they were paid to endorse to.
For me the Women in this industry are the most effective product endorsers. They had the power to move the viewers through their unique style of promoting goods.
Some examples of women who dominate the advertising industry are Kris Aquino, Anne Curtis, Sam Pinto, Solenn Heusaff, and Lovi Poe.
As you see most of them are Ladies who has a sexy image to the public. They are the most powerful form of celebrities that can make all consumers buy the products they are endorsing.
For Kris Aquino, yes she is sexy in her own way too, but the others I have mentioned our really the new breed of local celebrities who use their sex symbol for the sake of making a big impact on the product.
In line with the movie that we watched at the MIR, Jean Killbourne’s “Killing us Softly”.
She explains all the types of media forms that we cannot see on what we are watching, reading, etc.
It is an eye opener to every one of us because in this business, the more you have the witty creativity, the more you should know your limits as well.
She added the women are the more consistent because it gets the viewers attention easily especially to men.
Yet some commercials have open up so much of their minds they forget the limitations of what they must offer only to the viewers. Not what they wanted to but what they must just put into it. Simple yet effective way and not to the extentof some vulgar and malicious scenery that would made the observers feel disturbed.
This is the new form of advertising, sexy women, sensual form of promotions, lusty minds of the viewers and in the end another big impact in the market.
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