Setting the Minds of People?
by: Cecilio Ronquillo
Advertising is very influential to everyone, we can say that no one can escape to it, everywhere we can see it, from Television to radio, print ads and even thru telephone directories. This form of media is actually affects our lifestyle and set the minds of people on what to wear and what to eat. All advertising agency nowadays make used of seductive models to attract people to patronized their certain product.
These Advertising agencies produced commercials and print advertisement that is very attractive to their audience and prospective clients, but the problem is that these agencies produced a kind of commercials that tends to make the audience and buyers to believe on what they see on print ads and TV commercial that is actually is not existing in the real world. Because of the advent of technology, we can now easily transform an ugly person to a very good looking subject, a messy room to a clean room, a dirty face to a clean face, we should be thankful in the creator Photoshop and other editing software that enhanced the subject to turn to its fine-looking angle. But dilemma in here is that we are fooling everyone to believe on what they see on the advertisement, it may affect their self esteem because people believed that if they have the same apparel with any fashion icon or model, they think that are in, but if they don’t have it, they consider themselves as not acceptable by our society.
Advertisers change their subjects into an object which means everything that you seen on their ads is actually not true, it is either edited or retouched wherein we should not practiced it because it may affect ones identity and hurt someone’s feeling. The effect of this is people are trying hard to be like what they see and if they can’t attain the beauty that they want it may lead to depression and obsession. So let us move and pass a bill that lessen down the editing system in commercials, we should not fool people, we must promote things that is not against the will of others as well as in the will of our creator.
This is the reality.
ReplyDeleteI believe that not ALL agencies are using seductive models.. especially here in the Philippines. :) try to notice Mcdo ads and others.. WAHAHAHA. :P
ReplyDeletebut your suggestion of having a bill that'll lessen photo editing is really AN INTERESTING one. I'd love to be a part of your advocacy!! :))
Let's do a research paper about that!! :D
Though the main objective of advertising is to persuade consumers to buy such products I agree that there are also factors as well as ethical considerations when it comes to advertising. I remember our film viewing entitled "killing us softly" it is however a revelation about how the female body been used to manipulate the consumers to buy. And I also agree with Ms. Devera that it is interesting topic for research :)))) haha
ReplyDeleteThis is indeed happening in reality but i think that generalizing that all ad agencies are used to fooling people through the ads is something i do not agree with. I can still see commercials inculcating values to the viewers. This for me should be recognize rather than those with sensual messages.
ReplyDelete