Thursday, February 09, 2012

Broadcast Code of Ethics


         I chose the KBP (Kapisanan ng mga Brodkaster ng Pilipinas) Broadcast Code of Ethics. The first part of this code of ethics is about program standards and under this is Article 1 News and Public Affairs Section 1 stating that News and public affairs programs shall aim primarily to inform the public on important current events and issues rather than merely to entertain.1
            In line with this is the news about CJ Corona’s impeachment trial. I think they made the right decision making this impeachment public, since it is informing the people about what is happening in our supreme court. Unveiling the truth is the aim of having coverage of this trial. Media is covering this so that we the citizens of our country will have this thought that our government is doing something for the best of the country. Media in this situation is important, they have this role of letting people be informed and not entertaining them with such serious matter.
           
Second broadcast code of ethics, Article 6 Crime and crisis situations Sec. 3 states The identity of victims of crimes or crisis situations in progress shall not be announced until the situation has been resolved or their names have been released by the authorities. The names of fatalities should be aired only when their next of kin have been notified or their names released, by the authorities.2
Relating to this is the news3 about an OFW whose body was being sent back here in the Philippines without her eye, heart and lungs. Her name was being said by authorities as well as in the news. In such cases I think that the identity of the victim should be kept private unless the body hasn’t been taken or claimed by any family. News programs should be careful in airing names of victims especially if they are not sure about the identity of the person involve. 


SOURCE:
1 KBP 2007 Broadcast Code of the Philippines page 3

2 KBP 2007 Broadcast Code of the Philippines page 8

3 http://www.abs-cbnnews.com/video/global-filipino/01/24/12/ofw-kuwait-comes-home-without-eyes-heart-lungs

2 comments:

  1. It is an edge! A simple and basic concept of understanding the works of broadcasters; thus powerful means of accuracy and detailed duty that media practitioners must know! Great mastery of Code of Ethics quite needed of enthusiasm, coupled with discipline. Congratulations, Princess! You have chosen the right paper to publish.

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  2. It is really important that the citizens of a certain country are informed of what is happening around them. If not, they will be like aliens in their own land. Good thing, the media industry has been very loyal to their role in the society. I just hope that sensationalism may be prevented

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