WOMEN AS OBJECT

Women are best describing as the goddesses of beauty. Goddess of beauty means for me that all women’s qualification are raised up and respected by themselves and as well as men. They have the ability of good communication with people, they have the ability to be strong and serve man’s goods.

The film I watched is a very interesting lecture by Jean Kilbourne of the different images of women in advertising. This lecture really made us recognized that how women’s images post for advertising culture. “In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems”. - http://www.mediaed.org.

And until history noticed that better women should not be tolerated by this advertisements. As we all know, outside the country advertisements are being liberated with all aspects most especially with women, one of this examples is that women are being advertised for sexuality products to surely entertained and attract viewers. But this people are not being called for objection instead, they are being abide by higher government.

In Philippine history women is respected and adore by men. In the generation we have now, advertising censored materials are against the law. Both men and women are used in advertisement with their respected qualification. Women are object for products like perfumes, beauty products and spices while men are best offered in advertisements like jeans, shirts and undergarments meant only for men.

And now a days, sexuality has been one of the example of different advertisements because it catches human’s curiosity, and by that erotic poses are calling the attention of everybody for them to try. Calendar cover and Cover magazines (e.i, men's magazine) are also one of the examples of women as subject in sexuality. There are also a lot of examples in films and TV shows that shows women subject in sexuality like showing women wearing 'two piece' depending on there characters. And as I observed, every time I am seeing advertisements viewing character of a woman to subject of sexuality I also feel shy because to what that woman advertising his body I also see myself to her, then people seeing that woman too.