Jean Kilbourne's “Killing us softly 4: Advertising's Image of women” is an explanation of what is the status of the advertising nowadays with regards to women being used as an endorser. After I have watched the said film, I came to the realization that women are violently used in advertisements. It is a fact that women are much more interesting to viewers when used as a subject in an advertisement. But as I have watched the film, the way they used women in their advertisement is unethical. Although it can immediately capture the attention of the viewers, still it is unethical. Advertising company should know their limitations because not all the viewers would like their idea on how they used women in their advertisement. Sometimes, it may affect the feelings of the viewers when they happen to watched the advertisement especially if the rights of the women are being step off. What I mean is that when the women can't do anything but to follow what the advertisers want them to do in an advertisement. I'm not actually against on the issue but as a woman, I do still disagree on the fact that women are being used violently in advertisements. There are other ways to used women in advertisement. Advertisers should know it and they should respect the rights of women. Women can make a great contribution in the advertising world because they tend to be more believable than men. If you will notice in most advertisement, women are being used more often as a model than men.
I also don't agree on what Jean said which she based on the opinions of others that “if you are not beautiful physically, you can't be a member of the society.” No one will like you. That statement which is dedicated to women is indeed unethical. We all know that not every woman is beautiful but it should not matter to the society. Yes, it is acceptable that in advertisement, the endorser should be beautiful to be able to capture the public's attention but let us not be unequal and unfair because God created humans equally. There should be no exceptions.
All in all, advertisement today should still have limitations because not all viewers would accept the idea that they wanted to tell to the public. They should consider ethical values in an advertisement. We should be always aware on the things that we get to watched because sometimes, we have no idea that we are being violated in a way that it is being used to gain the public's attention. In short, we are being taken for granted especially, the women.
I agree! We must be cautious enough in taking a look of the advertisements that advertisers are imaging to us. Remember that advertisements plant an image that whether we like it or not still making its way of changing our perspectives towards its models most especially of women or young girls used as object in most of the advertisements such as bill boards, posters, and the like nowadays.
ReplyDeleteThey should also have regulating system to what shean said about her reflection, there should still a law, a rule. not just for the satisfaction of the products they sell and the subject then is sexuality.
ReplyDeleteYes, I really really do agree with what Mariel said, we must not compare the beauty of a woman to another woman, because i do believe that everybody is unique, and also it is really true that every woman must be respected and not be used by those kinds of advertisements. we must also treat each other equally.
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