WOMEN AS THE TOPNOTCHERS OF ADVERTISING.. BUT...

Advertising as of today is obviously on to a step by step proceedings through modernization.

Advertising is the one of the smartest and influential way of promoting your products, goods, or even your bet in an election (just sayin’).The new generation of advertising creates a more twisting concepts and creativity that will give every consumer thinking.

The more they think of that product, the more they want to explore it, and in the end, they’ll purchase it. Advertising it is!

But in some other aspects of promotionals and advertisements, it is not sometimes the goods that is wavering around the mediums of media, it is the endorsers who gave impact to the products they were paid to endorse to.

For me the Women in this industry are the most effective product endorsers. They had the power to move the viewers through their unique style of promoting goods.

Some examples of women who dominate the advertising industry are Kris Aquino, Anne Curtis, Sam Pinto, Solenn Heusaff, and Lovi Poe.

As you see most of them are Ladies who has a sexy image to the public. They are the most powerful form of celebrities that can make all consumers buy the products they are endorsing.

For Kris Aquino, yes she is sexy in her own way too, but the others I have mentioned our really the new breed of local celebrities who use their sex symbol for the sake of making a big impact on the product.

In line with the movie that we watched at the MIR, Jean Killbourne’s “Killing us Softly”.

She explains all the types of media forms that we cannot see on what we are watching, reading, etc.

It is an eye opener to every one of us because in this business, the more you have the witty creativity, the more you should know your limits as well.

She added the women are the more consistent because it gets the viewers attention easily especially to men.

Yet some commercials have open up so much of their minds they forget the limitations of what they must offer only to the viewers. Not what they wanted to but what they must just put into it. Simple yet effective way and not to the extentof some vulgar and malicious scenery that would made the observers feel disturbed.

This is the new form of advertising, sexy women, sensual form of promotions, lusty minds of the viewers and in the end another big impact in the market.

SEXY ADVERTISMENT

Setting the Minds of People?

by: Cecilio Ronquillo

Advertising is very influential to everyone, we can say that no one can escape to it, everywhere we can see it, from Television to radio, print ads and even thru telephone directories. This form of media is actually affects our lifestyle and set the minds of people on what to wear and what to eat. All advertising agency nowadays make used of seductive models to attract people to patronized their certain product.

These Advertising agencies produced commercials and print advertisement that is very attractive to their audience and prospective clients, but the problem is that these agencies produced a kind of commercials that tends to make the audience and buyers to believe on what they see on print ads and TV commercial that is actually is not existing in the real world. Because of the advent of technology, we can now easily transform an ugly person to a very good looking subject, a messy room to a clean room, a dirty face to a clean face, we should be thankful in the creator Photoshop and other editing software that enhanced the subject to turn to its fine-looking angle. But dilemma in here is that we are fooling everyone to believe on what they see on the advertisement, it may affect their self esteem because people believed that if they have the same apparel with any fashion icon or model, they think that are in, but if they don’t have it, they consider themselves as not acceptable by our society.

Advertisers change their subjects into an object which means everything that you seen on their ads is actually not true, it is either edited or retouched wherein we should not practiced it because it may affect ones identity and hurt someone’s feeling. The effect of this is people are trying hard to be like what they see and if they can’t attain the beauty that they want it may lead to depression and obsession. So let us move and pass a bill that lessen down the editing system in commercials, we should not fool people, we must promote things that is not against the will of others as well as in the will of our creator.

A More Responsible Public

Being a Responsible Member of the Society

The film we’ve watched last Saturday is very eye opener and informative. I must say that throughout the film viewing, I’m not bored rather I am interested. The film makes me realize that I should be a responsible mass media practitioner in the future, especially if I want to be part of the advertising world. The speaker made me realize the things that the advertising industry’s doing just to earn millions of money even though it will cause ruining women reputation on the society or rather the society itself.

In the country like the Philippines, we are lucky enough that our people are somehow conservative and don’t like to change that perception. But how long will it last, since information and internet is widely accessible. I am aware that the use of sexy women and men on advertising is really eye catching, but I am shocked that age doesn’t matter nowadays. The models they are using to do photo shoot or commercial should be at school or play ground playing and growing up as a normal child. But I should also want to question why they’re parents even give their permission on using their child in a way that will give other parents an idea. Is that how people became far and desperate to promote their product and be patronized by the people? Especially the people in liberated countries like United States and Europe. I’m curious if they still remember their advertising code of ethics and if they have ever an advertising board.

Advertising is very powerful and persuasive; it gave us their own idea and perception of beauty which somehow we adopt. I mean we can’t prevent it, since media is a very powerful medium. But as a women and a responsible member of the society we should patronize product with good quality and not with good advertisements, because it makes them think that their method of promoting is being admired by the public. I know that common people have the power and control whether they want to be influence in a good or bad way through advertising.

During our group discussion, we almost have same opinions on the matter and different questions. But to make the work done in a short period of time given to us, after discussion we divided the questions that we should answer individually. We should be wise and aware of its effect to our culture and society and it’s up to us if we want to continue promoting the disturbing ads or making ads with moral values.

God created women not to be violated but to be respected.

Jean Kilbourne's “Killing us softly 4: Advertising's Image of women” is an explanation of what is the status of the advertising nowadays with regards to women being used as an endorser. After I have watched the said film, I came to the realization that women are violently used in advertisements. It is a fact that women are much more interesting to viewers when used as a subject in an advertisement. But as I have watched the film, the way they used women in their advertisement is unethical. Although it can immediately capture the attention of the viewers, still it is unethical. Advertising company should know their limitations because not all the viewers would like their idea on how they used women in their advertisement. Sometimes, it may affect the feelings of the viewers when they happen to watched the advertisement especially if the rights of the women are being step off. What I mean is that when the women can't do anything but to follow what the advertisers want them to do in an advertisement. I'm not actually against on the issue but as a woman, I do still disagree on the fact that women are being used violently in advertisements. There are other ways to used women in advertisement. Advertisers should know it and they should respect the rights of women. Women can make a great contribution in the advertising world because they tend to be more believable than men. If you will notice in most advertisement, women are being used more often as a model than men.

I also don't agree on what Jean said which she based on the opinions of others that “if you are not beautiful physically, you can't be a member of the society.” No one will like you. That statement which is dedicated to women is indeed unethical. We all know that not every woman is beautiful but it should not matter to the society. Yes, it is acceptable that in advertisement, the endorser should be beautiful to be able to capture the public's attention but let us not be unequal and unfair because God created humans equally. There should be no exceptions.

All in all, advertisement today should still have limitations because not all viewers would accept the idea that they wanted to tell to the public. They should consider ethical values in an advertisement. We should be always aware on the things that we get to watched because sometimes, we have no idea that we are being violated in a way that it is being used to gain the public's attention. In short, we are being taken for granted especially, the women.